Planning a B2B IT Lead Generation Campaign

Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are efficient and effective.

When carried out correctly telemarketing can be one of the most cost effective lead generation channels to use. It's direct, measurable and easy to monitor results and analyse ROI.

That’s why we’ve compiled this reference guide in our latest e-book. If you want to improve your lead generation campaign through B2B Telemarketing, then consider these 8 key steps…

  • Profile your target market
  • Build a contact database
  • Design the call approach
  • Develop your elevator pitch
  • Follow up promptly on information requests
  • Set clear targets
  • Agree lead criteria
  • Measure results