How To Run a Direct & Digital Marketing Programme

A Checklist
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What's in the Checklist?

Marketing today is growing increasingly diverse but disconnected tools and channels mean that it can be difficult to measure results and maintain an engaging experience for your leads. Using this checklist you can build a framework to understand and develop the essential areas of your Direct & Digital Marketing Programme.

Identify your Campaign Audience and understand your Buyer Personas
Build & Engage with your Prospect Ecosystem
Monitor and Measure Campaign Success using Sales & Marketing Technology