Strategy Starts with the Buyer

Get to know who your prospects are and grow your business

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What's In the eBook?

In this eBook we consider the importance of really understanding who your target audience is in order to create a bespoke programme of sales and marketing activities tailored to your unique audience; one that has been designed to create an impact and drive results.

Creating an effective strategy
Understanding  your target audience
Getting to know your buyer persona

Full Chapter List

Topic 1 Strategy Starts with the Buyer
Topic 2 What Are Buyer Personas?
Topic 3 What Are Negative Personas?
Topic 4 How can you use Personas?
Topic 5 How Do You Create Personas?
Topic 6 What Information is Included?