The 6 Marketing Metrics Your Boss Actually Cares About


When Marketers are asked to justify their budget spend it become essential to quantify the value they've brought to the organisation through their marketing efforts .

Finding numbers to report on in a well delivered marketing campaign isn’t difficult but viewing them in a way that highlights their value and demonstrates a justifiable expense can be.

This guide highlights and explains 6 Marketing Metrics to allow you to demonstrate the bottom line in how your efforts have contributed value.