HOW TO RUN AN IT LEAD GENERATION CAMPAIGN

Maximise marketing resource and deliver consistently performing  marketing campaigns

IT-Lead-Generation

This checklist provides marketers with an essential framework for developing an integrated B2B lead generation campaign.

 Achieve a step-by-step process which:

  • Identifies campaign milestones and maps progress to goals for visbility of expected ROI
  • Assigns responsibility and accountability for each element of the campaign delivery
  • Increases transparency of marketing resouce requirements and management