eBooks

Check out our resources below for ebooks and guides which will lead you through the Direct and Digital approach to B2B Lead Generation.

 

eBook-Optimising-B2B-Lead-Generation

Direct & Digital Marketing:
The Key to Optimising B2B Lead Generation

Lead generation activity should be integrated within your organisations overall marketing strategy but often the struggle to gain resources, channels and messages can get in the way. Read this eBook to address the challenges in optimising B2B Lead Generation.

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eBook-Progress-Marketing-Leads-Through-Sales

Top 10 Tips for Progressing Marketing Leads through Sales

Progressing Marketing Leads through Sales is essential for effective Lead Generation and ROI growth but it is not always as straight forward as it first seems. Use these Top Tips to improve your sales lead conversion rate, gain satisfied customers and repeat business.

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eBook-Planning-a-Successful-B2B-Lead-Generation-Campaign

Planning a Successful B2B IT Lead Generation Campaign

Only 1 in 10 marketers say their lead generation efforts are efficient and effective. When used correctly Telemarketing can be one of the most cost effective lead generation channels. Use this reference guide to make sure your efforts are both efficient and effective.

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eBook-Marketing-Metrics

The 6 Marketing Metrics Your Boss Actually Cares About

Make sure the numbers you report on are highlighting the value delivered and demonstrating a justification in expense. This guide explains 6 Marketing Metrics to allow you to showcase the bottom line in how your efforts have contributed value. 

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