Strategy Starts with the Buyer

Get to know who your prospects are and grow your business
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What's In the eBook?

In this eBook we consider the importance of really understanding who your target audience is in order to create a bespoke program of sales and marketing activities tailored to your unique audience; one that has been designed to create an impact and drive results.

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Creating an effective strategy
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Understanding  your target audience
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Getting to know your buyer persona

Full Chapter List

Chapter 1 Strategy Starts with the Buyer
Chapter 2 What Are Buyer Personas?
Chapter 3 What Are Negative Personas?
Chapter 4 How can you use Personas?
Chapter 5 How Do You Create Personas?
Chapter 6 What Information is Included?