Channel Marketing

 

 

Lead Generation Strategy for Channel Marketing

 

Channel Marketing - or Partner Marketing - is a popular business model in the IT and technology sectors.  In any market, capitalising on opportunities for business development and growth is a pressing concern for both the  vendors and their channel partners.

With the nature of this environment, high levels of competition are inevitable, but for many the challenge is not the availability of growth opportunities but rather creating targeted lead generation campaigns which produce results.

 

Are you getting in front of your buying market?

Lead generation specialists and a HubSpot Gold Partner, INCo uses a unique approach of Direct & Digital Marketing to maximise lead generation. Offering a wide range of marketing services, INCo has created a marketing and lead generation program tailored specifically for channel partners to help accelerate their sales pipline and grow their business. 

 

Helping channel partners grow:

 

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Accelerate your growth & sales pipeline development

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Enhance your online and digital presence

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Promote your brand and proposition 

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Expand globally with our multi-lingual inside sales team


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Our Experience  

INCo has worked closely with a number of channel vendors and their partners throughout EMEA to deliver channel marketing activities to accelerate growth and sales pipeline. INCo engages channel partners with active new prospects; attracting, nurturing and closing opportunities.

As preferred supplier of specialist lead generation for a number of channel vendors, INCo’s team of sales and marketing professionals are highly trained in the solutions and value propositions of the partners and how best to take them to market. By tailoring our services into a bespoke sales and marketing strategy, INCo meets partners at the point of their need and provides the most effective and efficient method of creating new business opportunities.  

 

A Program for Channel Partners

INCo has created a direct & digital marketing and lead generation program, which comprises three different types of campaign frameworks that can be customised to your specific sales and marketing requirements. This enables you to choose a campaign structure that will best suit your business needs. 

From generating inbound leads, combining a direct and digital marketing strategy, through to creating a complete program of sales enablement, INCo can get you in front of your buying market. 

 

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Quick Start Inbound Campaign

This campaign package is designed for partners that have little to no inbound leads, and require marketing support to run digital marketing campaigns to generate new partner license deals.

  • Weekly email broadcasts to target personas
  • Daily Social Media Posts
  • Bi-monthly ‘Campaign in a Box’ assets published
  • Landing Pages & Lead Capture Forms
  • Target market data where required
  • HubSpot Growth Stack
  • Dedicated Campaign Manager
  • Inbound marketing experts & approved agency
  • Direct & Digital Lead Generation

    Direct & Digital is the ideal option for partners that are looking to increase the number of inbound leads generated, as well as increasing sales pipeline in the short-term by engaging with qualified opportunities.

  • Go-to-Market strategy
  • Buyer persona development
  • Weekly email broadcasts too target personas
  • Daily social media posts
  • Bi-monthly "Campaign in a Box" assets published
  • Landing pages and lead capture forms
  • Target market data where required
  • HubSpot Growth Stack
  • Multilingual Inside Sales Team: MQL follow-up, lead nurturing, outbound calling, appointment setting
  • Dedicated Campaign Manager
  • Inbound Marketing experts and approved agency
  • Lead Generation & Sales Enablement

    For partners that are looking to accelerate growth of new business leads and pipeline. An outsourced marketing and inside sales service which generates a monthly flow of net new leads, progressing through the sales cycle to free trial or online demo stage.

  • Go-to-Market strategy
  • Weekly email broadcasts to target personas
  • Bi-monthly ‘Campaign in a Box’ assets published
  • Landing Pages & Lead Capture Forms
  • Target market data where required
  • HubSpot Growth Stack
  • Multilingual Inside Sales Team: MQL follow-up, lead nurturing, outbound calling, appointment setting, online demo
  • Dedicated Campaign Manager
  • Marketing support from approved agency
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    A Channel Marketing Case Study

    Learn more about INCo's work with our case study which takes a look at the challenges faced by NetApp, and the successes achieved as INCo delivered 156 BANT qualified QSO's to the partner base

    Read Case Study

    How can INCo help you?