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INCo INsight Lead Generation Blog

Growth Driven Design for Website Optimisation: A Marketer’s Guide
Sarah Pringle
By Sarah Pringle
on May 19, 2017

Your website exists to convert visiting traffic into qualified leads and customers but the ways in which we use them has changed. No longer do our visitors want lengthy explanations of who we are as a company, but rather they prefer to be able to understand exactly how we can provide a solution...

SEO Basics: Converting Website Traffic into Qualified Leads
Sarah Pringle
By Sarah Pringle
on May 12, 2017

What’s the point in a website that looks amazing, which is primed to generate leads, if no one can find it? With the first position in google receiving approximately 33% of the clicks , it is every marketer’s goal – or it should be – to have their website rank number one. The more traffic you...

The Building Blocks of a Successful Lead Generation Website
Sarah Pringle
By Sarah Pringle
on May 4, 2017

The website is now a core feature of every organisation and while previously it may have been enough to simply have a web presence, this is no longer the case. Marketers are now faced with the challenge of taking this online real-estate and converting it into a functional space which doesn’t...

A Guide to B2B Lead Nurturing for the Modern Marketer
Sarah Pringle
By Sarah Pringle
on April 27, 2017

With the majority of prospects choosing to self-navigate the buyer’s journey and delaying any direct engagement with a sales representative until the very last moment, marketers are encountering more and more prospects who just aren’t ready to buy.

The Key to Marketing Strategy Development for B2B Lead Generation
Sarah Pringle
By Sarah Pringle
on April 26, 2017

Consulting different sources results in a plethora of answers as to the best marketing strategy for a strong and successful lead generation campaign. HubSpot’s 2016 State of Inbound report tells us that that the majority of B2B marketers identify growing organic traffic and improving SEO results...

Knowing your Customer & Their Needs Before They Do
Sarah Pringle
By Sarah Pringle
on April 13, 2017

Every single decision made by marketing must be traced back to the understanding of how it will resonate with the target audience; meaning that every inbound and outbound marketing strategy should be primed to answer the questions and address the challenges of your buying market.But answering...

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