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INCo INsight Lead Generation Blog

4 Steps to Generating Quality B2B Sales Leads
Sarah Pringle
By Sarah Pringle
on June 23, 2017

Lead generation is both an art and a science, it takes dedication and precision in skill and experience to create and deliver successful campaigns which produce high quality B2B sales leads.  As a business, generating these leads and turning them into paying customers is an inescapable principle...

The Advantages of SMarketing for B2B Inbound Sales
Leanne Ablett
By Leanne Ablett
on June 19, 2017

Every business needs stellar sales and marketing professionals if they want to succeed. However, traditional business models within the IT and professional services sectors have often seen discord arise between the sales and marketing functions. A previous school of thought and a lack of...

Creating a Compelling Sales Follow Up Process: 4 Things to Consider
Sarah Pringle
By Sarah Pringle
on June 13, 2017

For a sales person, the chances of reaching a prospect on the first attempt and having them readily agree to part with their cash, are extremely small. Being successful in a sales role requires dedication, tenacity, knowledge and at times a thick skin.

Rebranding IT Telemarketing & Doing Away with the Stigma
Sarah Pringle
By Sarah Pringle
on June 13, 2017

Telemarketing has long been an established method of b2b lead generation, particularly within the IT and technology sectors. But recently, the word on the street is that ‘cold calling’ is dead and the term ‘telemarketing’ has picked up certain blasphemous connotations.

5 Reasons Inbound Sales Works for B2B IT Lead Generation
Leanne Ablett
By Leanne Ablett
on June 13, 2017

We are now firmly in the digital age and as a result, our sales and marketing teams are facing new challenges and are having to revise their strategy. B2B buyers are now able to research the solutions to their problems and challenges online, making them much more likely to be further on in their...

It’s Time to Have an Inbound Website Redesign; Here’s Why
Leanne Ablett
By Leanne Ablett
on June 2, 2017

You’re probably here because it’s that time again – time to redesign your website. You’ve most likely had a redesign a few years ago, and another a few years before that, and each time, after the grand unveiling and the dust has settled, you’ve realised that - as pretty as it looks - it hasn’t...

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